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tv   Mad Money  CNBC  December 4, 2013 6:00pm-7:01pm EST

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>> i'm not going to the tree lighting with you. >> final trade. >> facebook down 2% from the close. buy facebook. >> all right. i'm melissa lee. see you pack here tomorrow at 5:00. for more "fast." my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to save you money. my job isn't just to entertain but to teach you. call me at 1-800-743-cnbc. i come with the worst possible news for the stock market imaginable. or at least we thought it was, the worst possible news for most of the day. until we reviewed the tape. it ended up we didn't mind.
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every piece of data we got was positive. the dow at one point down 123 points. before we get a remarkable comeback from the lunch time swoon that's become a staple of the last four days of trading. the dow is down 24 points. and nasdaq advancing 0.02%. we are still in a good news/bad news mode until the last hour of trading. but we saw a glimpse of what could eventually happen when we started accepting good news for what it really is. plain old unadulterated good news. today ei'll tell you how we can rally to still higher prices. although it might be too early for it to occur in a sustained fashion. but i don't want to tell you how we escaped from the box. one that's still keeping the majority of stocks from advancing until you know what kind of positive data i'm talking about. first, we got money from the national payroll processor,
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showing improvement. why do we care about the number? because it comes two days before the most important economic data. the nonfarm payroll report and many people think it's a precursor to the real deal. i think it's totally contradictory, however, nobody seems to carry about it other than me. and today they meeldly sold bonds. then the housing numbers this morning, here's what they did. blew me away. despite a weekly decline, mortgage was up 3%. the market is playing catch-up, but wait a second, we have got permanent numbers and that was up 6%. let me put that in context. a 6% increase in building permits for housing equates to a building up more than 1 million homes. you know it's been six years since we have seen those kind of numbers. then at 2:00, the banks are increasingly willing to lend. that means we have the
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possibility of more businesses being started and more expansion occurring. that's good for the country. which as we know to date is bad for the stock market. remember key moments of the economic landscape there's a tug of war going on between bonds and stocks. we know that as interest rates go higher bonds become more competitive. sell sell sell. and this gives -- well stocks that have nice yields a run for the money. if you want to see a visual depiction of this, overlay a chart of the real estate trust reit on a chart of the ten year treasury. as the rates go up, they go down in lock step. today a rare and hopeful exception at least for the dwindling bulls in the trust group who want that dividend, but it's a little more risky than we thought because of how high bonds the interest on bonds have gone. all of this good news triggers a demand for money. banks charge you for money. and they can charge you a higher rate when things get better in the economy. the fed has been fighting that
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trying to keep rates down to ensure the economy is really getting going, not just one time only, but steady in creating a lot of jobs. now if today's data is a sign that things are on track in this country, i don't know what it is. i just don't know what is good data. after i saw this data. so you have to figure the fed stops fighting the tide unless rates rise and this will present more competition for stocks and it can reverse the terrific data we got today and that's what janet yellen has to be worried about. the successor to bernanke. maybe it about arent. we haven't seen a surge in consumer spending. we haven't seen a strong employment growth and while we keep talking about a budget compromise today f we get it it's not a surety. it may not do anything other than resolve the ridiculous sequester that's so twisted government spending. frankly, i tried to dispense
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with this as quick as i can. why? anyone can trace it. so let me tell you what you don't know. you have heard about this tapering game for so long i know you don't care to hear about it anymore. i don't blame you. guess what? i'm with you. i'm getting to the point where i don't even care what the fed does. i care how the real economy is doing and we're is simply in a transition from when good news is bad news, to when it's positive news not only for the people in america, but for the tocks they invest in. i think we got a signal of how it can be and not so bad. maybe it was a microcosm from the -- particularly from the positive late day action. right now, there's not a lot of earning news. so they were trying to make money as rapidly as possible before the year's end. they have tapering, no tapering nonsense. its like that risk on, risk off stuff i tried to crush. one month from now we'll get
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earnings reports and forecasts hoff -- of how businesses think they'll be doing. the businesses have tried to make do with it little, and that's the game that's been played. some consider it alchemy, i consider it money. so they can retire stock and pay off big dividends and get ready for better times. guess what? the data today says times are going to get better. so the new tug of war you're going to see coming a game that played out in the late afternoon today is between those who want to leave if market because they fear the fed's next moves and those who want in. because they think earnings are now going to be substantially better thanks to all of this great data. who wins. right now the good news bad news crowd has an edge and there are too many managers who want into stocks so they can buttress the performance and keep up with the averages until the end of the year. how about a month from through? i think the edge goes who can't wait for the kind of numbers,
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the upsides has been respectful. we have a chance for upside surprises on the top line and this will translate into the remarkable numbers like today. is it a pipe dream that the fed can become irrelevant to us? i don't think so. for whole gobs of times for great bull market times that the fed has been relevant. here's the bottom line. the fed is square at center stage and it's a microcosm of the war that will be waged until earnings season. but at that point believe it or not, the fed may start to become more and more of a side show and when it is, you will want to own stocks not bonds as the contest will at last be decided. let's go to sam in illinois. sam? >> caller: hey, jim. >> sam. >> caller: hey, i want to thank you because your books and your show have been an absolutely priceless financial education. >> you're terrific. thank you so much. i think you'll like the new book coming out in a few weeks.
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>> caller: from your book "getting back to even" i'm doing the stock replacement strategy. >> it's complicated. but that's great. >> caller: i have not shorted the common yet which i should have done last week, i had great ga gains and i lost a lot of the gains this week. when should i short disney? >> i don't want you. we'll get a deeper month out. the strategy is complicated in getting back to even. disney is a buy, not a sell. i don't want you fooling around with it. when it does spike 1.5 to $2 it will flatten out. but you're fine right now. steve in california. >> caller: hello there, jim. >> hey, steve. >> caller: thank you to all the home gamers from all the home gamers for making this holiday season a prosperous one. >> yes. i want everyone to do well. that's my game plan. >> caller: i appreciate you help us make money.
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i love the fact you give it away in a charitable trust. >> thank you. >> caller: aig's had a great run this year, i has a nice upside. has it gone too far too fast? >> stephanie link, coportfolio manager with me at the news letter that goes out with my charitable trust we decided to take the profits of aig. we do like the company longer term and roll at into hig which is a company not as good as aig candidly, but it's getting better. hig is my favorite insurer. it has the most upside. travelers is terrific as well. kingsbury in massachusetts. >> caller: hey, jim -- just got another buy rating which is ticker ms. with the chair -- shares it has a lower market cap, what do you think? >> mu has been a great investment name this period
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because they did this great acquisition with the japanese company. they now control thele of gopry right now. i like micron better than magna. the fed is indeed on center stage right now. but only until earnings and then -- i know you don't believe me, it will begin to become a side show. not yet. but soon. "mad money" will be right back. coming up, 'tis the season. it's the happiest time of the year for retail. well, most retailers. express got a 20% discount in trading today. after tripping on the wall street runway. tonight, cramer sorts out the mall rats from the fashion icons. to see who could be the winner of the holiday shopping season. and later, northern exposure.
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it's time to look up, canada's economy is growing at its fastest pace in the past two years. it's not just the birth place of gosling, celine and bieber, it may be home to some of the best stocks you've never heard of. cramer reveals the canadian club, just ahead. plus, tequila time. the holidays are here. and that means presents, decorations and lots of booze. americans bought almost $20 billion worth of liquor this year, but cramer gets in the spirit with the founder of avion when he goes off the tape. all coming up on "mad money." don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc.
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miss something? head to madmoney.cnbc.com. ♪ ♪ stacy's mom has got it goin' on ♪ ♪ stacy's mom has got it goin' on ♪
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express?
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say it ain't so. this terrific apparel chain of 630 stores has delivered and delivered for shareholders all year. rallying some 50% for 2013 going into today's session. but it sure didn't deliver today. getting crushed. down $5 to 67 cents or 23% in one session. when the company said that -- and i quote, recent results did not meet or expectation, end quote. this turn of retail events is shocking to me. i think of express as that consistent excellent mid range player with the best duds for young professionals. express run by the super smart and experienced michael weis who visited our set is too good an operator to believe they screwed up this badly. this suggests the key demographic isn't spenting with the same alacrity as it was a
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few months ago. it's how impossible this is to invest in the retail sector right now, because it's become maddeningly inconsistent. and that'd coming from someone who fancies himself a good retail analyst. for example, as consistent as express has been, as seen as inconsistent, the dress barn have been the old chain of retail fashion -- hit or miss. especially since it bought charming shops not that long ago. but in a perfect example of how difficult the group is to define, on monday it was reported a fabulous quarter that was reported. the stock is up almost as much as express is down since the quarter. david jaffe one of my favorite retail ceo vindicated himself and his chain with this earnings report as much as weis' express did the opposite. we have seen schism after schism with the dichotomy best represented by the decoupling of ross stores downgraded today by
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cred credit swees. this quarter, it was the ultimate closeout play. buying from lagging retailers. plus it has two terrific kickers, home goods, and a growing european operation that never went bad during the hard times that is now thriving. ross stores once hailed as a terrific national player seems to have the raw merchandise. ross hasn't topped out, retailers can only hope. how about the conundrum of urban outfitters. six months ago it was the darling, leading the way. now it's looking like a failed turn around play with the flagship store faltering badly. we even had retail evers split month to month and jc penney is bad in october and they announced strong sales in november. what happens? the stock gets hammered. gap is bad and it falls from 40 to 36, then back to the over 40.
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stock of sears has been up more than 25% for the year until today. one redemption is from the fund led by eddie lampert. sears fell more than 8% on the news. it extends to arguments today. gamestop and best buy seemed to have run out of gas. the latter because there's -- well, not many more analysts left to recommend the stock. but they just had a fabulous black friday both of them. the whole weekend was good for both of them. sales are very strong. and can it really be this bad for best buy and gamestop? i don't know. i think they're buys. we have terrific home sales today. how about home depot, right? certainly better than the competitor, lowe's. not so fast.
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lowe's rallied and home depot declined. i don't know anyone who has been able to navigate. so here's the bottom line. the best thing to do is stay away from investing in retailers until we get some clarity. that is if there's any clarity at all to be had. an alisa in oregon. >> caller: hey, jim, how are ya? >> pretty good, how about you? >> caller: good, good. i'm wondering what you think about newskin. they have been going up so much over the past -- very recent. i'm wondering what your hit on them is. >> okay. you know, my friend herb greenberg who also works for the street was on today, talking on brian and manny's show. he doesn't like that kind of model but i think -- i can't speak -- he's always alerted many tme to the them. let's find out that -- before we
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make a judgment. there's too much uncertainty for this guy. too much inconsistency, maybe the best thing to do is to shop at the retailers. but not buy the retail stocks. wow. after the break i'll try to help you make more money. coming up, northern exposure. it's time to look up. canada's economy is growing at its fastest pace in the opast two years. it's not just the birth place of gosling, celine and bieber. it may be home to some of the best stocks you have never heard of. cramer reveals the canadian club just ahead. ♪
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[ male announcer ] this december, experience the gift of exacting precision and some of the best offers of the year [ ding! ] at the lexus december to remember sales event. this is the pursuit of perfection. at the lexus december to remember sales event. is caused by people looking fore traffic parking.y that's remarkable that so much energy is, is wasted. streetline has looked at the problem of parking, which has not been looked at for the last 30, 40 years, we wanted to rethink that whole industry, so we go and put out these sensors in each parking spot and then there's a mesh network that takes this information sends it over the internet so you can go find exactly where those open parking spots are.
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the collaboration with citi was important for providing us the necessary financing; allow this small start-up to go provide a service to municipalities. citi has been an incredible source of advice, how to engage with municipalities, how to structure deals, and as we think about internationally, citi is there every step of the way. so the end result is you reduce congestion, you reduce pollution and you provide a service to merchants, and that certainly is huge.
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yep. got all the cozies. [ grandma ] with new fedex one rate, i could fill a box and ship it for one flat rate. so i knit until it was full. you'd be crazy not to. is that nana? [ male announcer ] fedex one rate. simple, flat rate shipping liability of fedex. ♪ o canada last friday, while america was working through the post-traumatic stress after thanksgiving i happened to stumble up on a terrific story in bloomberg. the canada's economy is the best in the last few years. while it's stoked by business investment and strong consumer spending. the canadian stock market has been on -- it's been a real dog for a while now. it's underperformed the s&p 500 for the last three years. only up 7.1% in 2013. the third worst of any
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developing country. meanwhile, the canadian dollar has been crushed with one equal to 1.95 u.s. cents. but if the canadian economy is coming back as the gross domestic product numbers suggest then the incredible underperformance could smack of a real opportunity here. yes, it might be time to play catch-up. as our neighbors to the north begin to pick up the steam. that's why tonight we're taking a page from the canadian national anthem. you know, o canada, glorious and free. o canada, we pick our stocks from thee. specifically i have hand picked seven high quality canadian stocks that i think you should consider away from the united states. i'm crowning seven stocks. in fact, sticking with the spirits metaphor, i'm creating my very own canadian club. sweet.
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and precisely because they're canadian these have been holding up well in the current sell-off. did you know that canadian bacon is known as back bacon? the more you know. so let's take them down. the -- the back bacon stocks of the canadian market. first of all, i like shaw communications. here's a cable company with a 4.2% yield and a stock that's done nothing since the beginning of the year. don't forget they have become hot commodities right now. we're in a moment where a host of companies are trying to acquire time warner. not only do they provide 3.3 million customers with phone and satellite service, by they have their own content. global television, along with 19 smaller specialty networks like the food network, history television, and show case. now, shaw stock got hit after it was reported in october, but the ref flies were better than
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expected and much of the weakness came from the host of one-time expenses that by definition won't be repeated. the stock is now trading at an 8% discount to its u.s. based peers. second, there's rogers communication. rci. another cable company that's a wireless provider and on top of that, they own a broad portfolio of media assets across tv, radio and publishing, along with a baseball team, the toronto blue jays. plus, rogers announced a 12-year broadcast and multimedia deal with the nhl. in other words, rogers is the only place to go to watch the nhl, nhl hockey in canada. don't you think that's like a monopoly? rogers is down 3% for the year on fears that verizon might enter the market. they might or might not. they have a new ceo, guy lawrence, from vodafone. i think he can help the company
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grow. we know the canadian consumer is doing better. and that means 2014 could be a good year for rogers making this a smart time to buy a stock that has a lot of catching up to do. what other canadian stocks can you buy here given this thesis? when the consumers flush and the confidence is that the consumer will buy a house or expand a business, you need banks and banks correlate really well with the nation. canada has one of the strongest financial systems in the world. they're anti-leverage and they didn't need to be bailed out. their incredibly wale capitalized and well regulated. they're free to pay dividends without having to get approval from the regulators like we have. they're a tad more danger because they're in the reporting season. once they're done reporting i can tell you which ones made the cut, some left behind.
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some will make the playoffs, some are not. some will be saying the playoffs? still, let me give you a quick backgrounder on the group. if you're looking for a growth bank, i suggest you buy bank of nova scotia. they may be based in canada but this is really a global bank. they get half of their business from latin america. if you ever take a vacation to latin america you see the bank of nova scotia. they report on friday. wait until after the quarter in hope you can buy the stock into weakness. the canadian banks have not been reacting well, so take that as a warning. and bemo reported yesterday and they got slammed. even they were beat on the earnings and they announced a substantial buy back. they saw an increase in loan losses and the trading business was weaker. i think they made some mistakes in lending. right now the stock might be terrific after the week's over we'll look through the ones that
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make the playoffs. for a big brand name franchise, go with royal bank of canada. it's kind of the goldman sachs, but it's a bit riskier because it's focused on capital markets. here's the thing, they report tomorrow morning. so this is a case where you just have to wait and see what happens. maybe we're not in this for the quarter. get hits, now you can buy with a better than 4% yield because the stock is going down. same thing for toronto dominion bank which is also reporting tomorrow morning. this is a nice well-run conservative bank with a solid 3.6% yield. huge banking share in canada and substantial u.s. business. boy, are they conservative and consistent. i like that. don't worry i intend to give you a full run down of how theyperform after i sit down with the results later in the week. i have richie brothers, they're
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the largest industrial auction nears. they sell everything from mining construction, foresty and they're more of a growth stock than others. richie brothers helps equipment sellers get the best prices for new and used machinery. they're buying the core business and expanding into more businesses for customers. for example, they're the leading source of expertise and information in the used equipment industry. stock sells for 22.8 earnings estimates and while that's not cheap, that's not expensive ever. now you might be wondering how about the resource company, come on, cramer, don't you know that canada is about resources? i'm trying to play the strength of the canadian consumer this time around because they're much more hostage to world events. these trends are best played with the myriad u.s. shale oil exploration. this is the bottom line. the canadian economy is heating up. you have a host of ways to play it. i gave you the seagram 7
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canadian club's best. bank of nova scotia, world bank of montreal, bank of montreal, toronto dominion and of course we'll look at the numbers. last but not least richie brothers for the faster growing auction near business. report, it's reporting season for the banks. i'll help you sort out the stocks later. but if you're inclined to go more international, look at canada. the bargains may be better than many of the stocks we follow in our own market. can i go to pabi in california. >> caller: hi, cramer, how you doing? >> very well, how about you? >> caller: i have a question about a company. candy technology. >> yes. >> caller: -- for the last one year. i want to know if it's good for long time holding. >> okay. i think that we have to stay
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away from that group with the exception is of buy-do and ali baba. which is why i still like yahoo! even up here. yes, i still like it. stop tweeting and asking me if i like it, i like it. vince in texas? >> caller: booyah to you. >> well, you've got to be better than vince young who was for the eagles. >> caller: absolutely. a question about canadian solar. i was wondering about the solar market right now with it being oversupplied. >> we're in solar, but we are in first solar. first solar broke out today. holy cow, we had management on last week. i think they're really terrific. let's not fool around with the canadian version. let's go with the first solar. first solar. what's white and red and heating up? o canada. you need to be in on the action. we need to see who makes the playoffs after the quarters. there's how we play them.
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don't move. so i c an reach ally bank 24/7, but there are no branches? 24/7. i'm sorry, i'm just really reluctant to try new things. really? what's wrong with trying new things? look! mommy's new vacuum! (cat screech) you feel that in your muscles? i do... drink water. it's a long story.
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well, not having branches let's us give you great rates and service. i'd like that. a new way to bank. a better way to save. ally bank. your money needs an ally. [ male announcer ] here's a question for you. if every u.s. home replaced one light bulb with a compact fluorescent bulb, the energy saved could light how many homes? 1 million? 2 million? 3 million? the answer is... 3 million homes. by 2030, investments in energy efficiency could help americans save $300 billion each year.
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take the energy quiz. energy lives here.
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>> announcer: lightning round is sponsored by td ameritrade. >> it is time. it is time for the lightning round. you say the name of the stock. i don't know the calls or the name of the stock ahead of time. i tell you whether to buy or sell. when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? start with sebastian in florida. >> caller: booyah from miami, florida. >> nice. >> caller: hello. >> i'm thinking about the jets here. go ahead. just playing. >> caller: my next question is currently i own stock of cesars, but i think i want to get rid of cesars and i want to get into
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former. >> no, former, we're on the fence. because the principle reason we like ford is because of mulally. hold on to it. >> caller: thank you for taking my call. the stock i have a question on today is nxpi. your thoughts. >> that's a red hot semiconductor. i want to be careful. it's so hot and yet, you know, we had an ovti, jim, that's nothing to do with each other, but it's the same cohort. let's take the lid off the table. that's the holtest semiconductor there is. let's go to john in florida. john? >> caller: happy holidays to you, your family and your staff. >> same to all of you and yours. >> caller: thank you. my stock is superior industries, sut. >> yeah. automotive, road wheels. we have had mixed success with this company. i am not going to recommend it. i would rather see you in general motors. let's go to brian in washington.
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brian? >> caller: jim, this is brian d in lakewood, washington. how you doing? >> i'm doing well. >> caller: hey, cramer, thanks for asking, i have to give you a big old russell wilson seattle seahawks, not to be denied this year booyah. >> i was impressed. i have been impressed. going up against marshawn lynch and russell wilson this week in fantasy league. i hope the niners come through. >> caller: you don't want to play us at home. >> no. i don't want to go near that stadium. i don't want to go near the stock of the stadium, century link. go ahead. >> caller: thanks for your help. i served in -- >> huh? >> caller: keycorp. >> oh, i like key. i mentioned it this morning on "squawk on the street." why? my charitable trust owns it. we were looking at a guy that
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downgraded it and we were chuckling today. can i go to jerry in new york, please? >> caller: hi, jim, how you doing? >> real good. i broke my nail doing this stupid -- it's a nice lightning round. when you break your nail it hurts. go ahead. it does. >> caller: big booyah from new york. >> i love that place. >> caller: i like your opinion on wpx energy. wpx. >> yeah, boy, man, we have some strange ones today. you know, that's a natural gas and energy company that reminds me of magnum hunter. let's go to mike in new jersey. mike? >> caller: whoo, booyah coming at you, jim. >> hump day booyah to you. >> caller: all right, nycb. i want to start -- >> i'll go with that. i have been on the fence. but i think with lennox coming down i think you're fine. taking one more.
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i'm going to annabell in florida. >> caller: hey, jim. booyah from orlando, florida. >> oh, man, i love orlando. what's up? >> caller: hey, man, i'm so excited i feel like break dancing right now. >> really? >> caller: yeah. hey, my stock cmls. >> cumulus, i'll tell you, cup y -- cup us will is coming back. but i like syria satellite. what's the one i want you in. that's the conclusion, ladies and gentlemen, of the lightning round. >> announcer: the lightning round is sponsored by td ameritrade. coming up, tequila time. the holidays are here. that means presents, decorations and lots of booze. americans bought almost $20 billion worth of liquor this year. but could a stiff drink lead to a solid return? cramer gets in the spirit with the founder of avion when he got
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goes off the tape. ♪ like, really big... then expanded? ♪ or their new product tanked? ♪ or not? what if they embrace new technology instead? ♪ imagine a company's future with the future of trading. company profile. a research tool on thinkorswim. from td ameritrade. [ male announcer ] here's a question for you.
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if every u.s. home replaced one light bulb with a compact fluorescent bulb, the energy saved could light how many homes? 1 million? 2 million? 3 million? the answer is... 3 million homes. by 2030, investments in energy efficiency could help americans save $300 billion each year. take the energy quiz. energy lives here.
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you're talking to the guy who hasn't approved a new stapler purchase in three years. but then i saw the new windows tablet, with a real keyboard, usb port, and full office. it's a tablet that works for work. plus, it's got apps and games, for after hours, of course. compared to an ipad -- way more value. these tablets are such a steal; i couldn't find a reason not to buy them. ♪ honestly, i wanna see you be brave ♪ ♪ sometimes you want to take the pulse of a given industry you need to go off the tape and listen to what some privately
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held companies have to say, because they might have insights than the publicly traded companies don't have. alcohol, some people consider a real staple of the diet. and tequila is becoming increasingly popular worldwide. it's amazing, i didn't know this, serious shortages of agave which it is made from. one company is riding this better than any others and we want to check in with tequila avion, the maker of the fastest growing ultra premium tequila. it's doubled the year before and last time we spoke to ken austin two years ago they were the number seven tequila and now they're number two or three. in a lot of the markets. the company may not be publicly traded but they know the market better than anyone. let's look at ken austin the chairman and cofounder of tequila avion. ken, how are you? >> great, jim, nice to see you.
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got a little cocktail for you. >> thank you. i don't like to drink alone. what are we drinking here? >> this is called el cramer loco, loco the key word for you. it starts with avion. >> all right. >> what else? >> avion silver. we have a little bit of agave nectar, fresh lime juice, and a special loco ingredient i cannot disclose. >> i'm opening another restaurant in brooklyn. you didn't know that. >> nice to meet you, customer. game on. >> i'm not kidding. i may serve this. this is real good. i'm not -- no, i had to surprise you with that. >> i do to tell you one thing about this drink, if you don't use avion in your restaurant,ton years bear market. >> i thought you'd say struck by light lightening. i have a house in mexico, i'm
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not going to say where because it's confidential. but one thing is really clear to me. you're a success. your success has told me this is the liquor to serve and the way you're marketing it is very different from the way it is. i want you to just -- it's a private company. you have been a very successful man in this. i want you to tell people, because i want the people to be as successful as you are. >> that was an interesting question. >> that's the way i feel about your business. >> really for avion it was a dream of mine and it was something where most people would tell you this is a business of titans. >> yes, i would never go against the people you're up. >> tough, tough business. there's a target on you every day. people said, with you're crazy, why would you do this? it comes down the entrepreneurial spirit. everyone slamming doors in my face in mexico and basically saying i'm going to create the
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greatest tequila in the world. i'm not going to cut costs and make it happen. >> two things, one, how did you know that tequila would take off the way it did, and two, how did you know that there was a reason for premium tequila? other than in mexico, people think padron is the premium. and padron, is not that special. >> no comment. >> well, look, i like it, but -- >> great brand. >> but i'm saying you go into the single malt scotch versus single, it's a very good brand. but you went for the end that no one had. >> yeah, the goal was to actually create something very, very special. and as i said, not cut corners where lots of companies when they get big are forced to cut corners or based on an accountant being in the room saying slice, dice, do what you have to do. because it was a dream of mine, i said there was an opportunity where there's a clear number one in this space. you mentioned it. there's no clear number two. there's a number two, don julio
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made by koivu and there's no clear number two. >> you didn't engineer entourage. >> no, that happened out of a friendship, but that side -- >> you mentioned in a very prominent hbo show that was a hit. >> it was huge for us. a game changer. >> but the fact is, the show is off the air. the sales have gone accelerated. that's what i'm curious about. >> the show is great, but on the other side of the spectrum, people didn't know avion was real. people thought it was made for tv tequila. i was working on it for years to create the greatest tequila in the year. 2012, avion was voted the world's best tequila amount the world's spirit competition. you talk about this entourage moment that happened for us, on the other side, the mixology, the experts in the drinks business said this was the best. so we converge quality, lifestyle which is rarely seen.
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that's why it's accelerated. >> tequila, very small in the u.s. versus the rest of the world. >> well, tequila is huge in the u.s. >> no, by but i'm saying -- >> russia. >> we're 7%. 93% of the people drink alcohol, i'm saying will they be drinking this? >> it's coming in a big way. i was telling someone today who was russian, younger people are drink tequila, they're not dr drinking vodka that their father drank. in mexico while they're drinking tequila, they're drinking jamison whiskey. >> right. you have a great recipe for both and mixologists love that. i have looked into it. believe it or not as part of my due diligence. anyway, i want to toast you and your success. if you're a public company we would have a different discussi discussion, i had to be about what happened in this quarter? but i'm about people that are successful and in a country that's corrosive to the point
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you don't want to start a business, i salute you. >> i have something for you. avion reserve 44, i have a special bottle. this could be the most coveted bottle of tequila in the world. the jim cramer avion reserve 44. the finest tequila in the world. in a crystal bottle. if i see it on ebay and it doesn't go to your charitable trust, we have a problem. >> won't happen. ken austin, chairman and ceo of avion. stay with cramer. over the next 40 years
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the united states population is going to grow by over 90 million people, and almost all that growth is going to be in cities. what's the healthiest and best way for them to grow so that they really become cauldrons of prosperity and cities of opportunity? what we have found is that if that family is moved into safe, clean affordable housing, places that have access to great school systems, access to jobs and multiple transportation modes then the neighborhood begins to thrive and then really really take off. the oxygen of community redevelopment is financing. and all this rebuilding that happened could not have happened without organizations like citi. citi has formed a partnership with our company so that we can take all the lessons from the revitalization of urban america to other cities. so we are now working in chicago and in washington, dc and newark. it's amazing how important safe, affordable housing is to the future of our society.
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to appreciate our powerful, easy-to-use platform. no, thank you. we know you're always looking for the best fill price. and walk limit automatically tries to find it for you. just set your start and end price. and let it do its thing. wow, more fan mail. hey ray, my uncle wanted to say thanks for idea hub. o well tell him i said you're welcome. he loves how he can click on it and get specific actionable trade ideas with their probabilities throughout the day. yea, and these ideas are across the board -- bullish, bearish and neutral. i think you need a bigger desk, pal. another one? traders love our trading patterns, now with options patterns. what's not to love? they see what others are trading -- like the day's top 10 options trades by volume -- and get ideas! yea i have an idea: how about trading that in for a salad? [ male announcer ] so come trade at the place that's all about options and futures. optionsxpress. open an account today and get a $150 amazon.com gift card when you call 1-888-330-3137 now. optionsxpress by charles schwab.
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many of you have an underdiversified diet, so let's get to it and kick off a favorite game am i diversified? this is where you call me or tweet me, tell me your top five holdings. let's start with steve in tennessee. >> caller: good afternoon, professor cramer. >> thank you. i always wanted ten your. what's going on? >> caller: big music city booyah from nashville. >> i'm looking that. >> caller: as an auburn grad i bet you have been eating crow lately or war eagle after your anointing of alabama last week. >> well, it was a mistake. cam newton paid a visit and gave -- >> caller: you follow the s.e.c.
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er seriously, i want to acknowledge all the hard work you, stephanie and the staff has brought investing to the home gamers. >> thank you. i work with great people. who i could not pull this thing off believe me without a lot of great people. go ahead. hit me. >> caller: like your recognition of the armed forces program, you protect our freedom. >> thank you. >> caller: your show and your information outlets are providing a format for us to manage our own financial freedom so my hat's off to you. >> thank you. that's a very nice comment. thank you. >> caller: my five stocks in the ira are netflix, pfizer, eog resources, tractor supply and spirit aerosystems. >> all right, sir, again, thank you for the incredible comments. this portfolio has what i want. it has a speculative play, i believe in that. netflix is great entertainment company. spirit aerospace, total bull
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market. ug is one of the great gas companies and tractor supply and drug, drug entertainment, aerospace, oil and gas. hallelujah. all right. bob in florida. >> caller: hello. >> bob. you're on. >> caller: hi, jim, booyah from the villages of florida. >> excellent what's going on? >> caller: i have five stocks for you. >> okay. >> caller: first one is p.m., phillip morris. second one is mcdonald's, mcd. >> okay. >> caller: boeing. b.a. johnson & johnson and cemex. >> let me start with the last one first, i have to tell you, mexico, i have been trying to find ways to play mexico and i don't like the eww.
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that's an interesting way to do. aerospace, boeing, it's a large part of my charitable trust. mcdonald, no on phillip morris. i didn't like that quarter. replace wit a diversified company like g.e. you have a restaurant chain, tobacco, i don't like that one. aerospace. drug and cement. good choices, but the pmi, a lot of people got hurt by that because it's a new negative view for me. i have liked it for ages. i no longer do. stick with cramer. mad about "mad money"? immerse yourself into cramers world. while you watch the show with zeebox. get sneak peeks, go behind the scenes. and join the conversation. download the free app today for the ultimate cramerica adventure. i love having a free checked bag
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so much data today got lost in the shuffle. the twitter led rally, they did terrifically. facebook thought it would be
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added to the s&p, but watch this group, twitter, yelp, linked in, google, they're ready to run. i think google is the cheapest of the stocks i mentioned. there's always a bull market somewhere and i promise to find it for you right here at "mad money." i'm jim cramer. see you tomorrow. president obama argued today that income inequality is the definie ining challenge of our . sorry, mr. president, the defining challenge of our time is to restore strong economic growth. in other words, the rising tide lifts all boats. we don't need redistribution tax hikes, we don't need state run health care, more spending, lower the incentive barriers and bring us growth. here's another big problem for president obama, the millennials are abandoning him and obama care in droves. a new poll shows plunging

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